The River’s refrigerated truck was generously provided by the City of Madison’s Healthy Retail Access Program, Madison Food Policy Council, Madison Community Foundation, and Hovde Foundation.

Thanks to strong community partnerships, The River recently acquired a new refrigerated truck to take in more fresh food donations, have a reliable source of transportation, and better serve over 1,000 Dane County households at our six weekly market sessions.

Funding for our improved transportation was graciously provided by the Hovde Foundation, alongside a matching gift from the Madison Community Foundation. Their continued support of The River’s infrastructure demonstrates a collaborative commitment to advance our shared vision of a fully nourished community.

In addition to foundational funding, The River received funding from the City of Madison’s Healthy Retail Access Program (HRAP). The HRAP is a direct initiative created by the Madison Food Policy Council to increase the availability of healthy food and improve access to it for vulnerable communities.

The HRAP focuses on providing increased food access to “focus areas,” many of which The River serves.

Transportation is a pillar of healthy food access. The River makes an average of 30 trips per week to and from food retailers, food banks, and other donation pickups that require a truck with refrigeration. Without a reliable source of transportation, The River would not be able to offer the quality and quantity of food that families need to live a healthy lifestyle.

We are excited to increase access to healthy food for all of Dane County.